One low-cost way to engage your audience on a personal level, keep in touch with existing customers, and attract new ones is via email marketing. Incorporating email marketing into Joist’s client administration, estimating, and billing solutions helps contractors turn one-time consumers into loyal patrons. In order to keep contractors occupied, Joist asserts that email marketing helps them offer personalized content straight to their inboxes. By 2024, over 50% of the global population will use email, making it a great means of communication. Your customers probably check their emails every day.
Furthermore, the ROI for email marketing is rather high. Studies have shown that email marketing may provide up to $36 in returns for every $1 spent, making it one of the most effective marketing tactics available. We guarantee high engagement and conversion rates by recommending contractors to immediately convey updates, unique discounts, or project highlights to consumers who have opted in. Combining email marketing with search engine optimization (SEO) may raise your website’s exposure, search engine rankings, and traffic.
Combining search engine optimization with email marketing may initially seem unrelated.
Search engine optimization and email marketing don’t seem to have much in common at first look. Email marketing emphasizes personal interaction, while search engine optimization focuses on raising your website’s visibility in SERPs.
Meanwhile, these methods work well together and might form a powerful growth cycle if coupled. Allow me to explain it to you:
Sending out promotional emails with links to your blog posts, service pages, or landing pages is a great way to get people to check out your website. Gaining more visitors is a great way to demonstrate to search engines like Google that your site is popular and helpful, which may boost your SEO ranks in a roundabout way.
Blog entries or instructions that have been optimized for search engines may be sent to a larger audience. Sending out a newsletter with a blog post on “Top 5 Plumbing Tips for Homeowners,” for instance, can increase clicks and other engagement metrics desired by Google, such as time spent on page.
You could find that doing some research on SEO keywords helps you steer the content of your emails. Use relevant keywords such as “contractor services” or “plumbing near me” in the subject lines and body of your emails to increase click-through rates (CTR) and align your campaigns with search intent.
By sharing useful email resources like case studies or instructions on their websites or social media profiles, members may generate links. Your website’s authority is increased by these backlinks, which is a crucial factor affecting SEO rankings.
You may increase your click-through rate (CTR) on search engine results pages and show search engines that your email is relevant by encouraging readers to search for your business or items on Google without direct links.
Using SEO to Highlight Essential Joist Email Marketing Strategies
Optimizing your Joist email marketing campaigns for contractors is possible with the following SEO strategies:
1.Focus on creating a high-quality email list
The foundation of every effective email marketing strategy is a targeted, opt-in email list. Incentives like free estimates, first-service discounts, or downloadable guides (like “The Ultimate Guide to Home Renovations”) are excellent ways to get people to subscribe to your website. Gather email addresses using Joist’s client management tools during project interactions or billing. Verify that your subscription forms are mobile-friendly and clearly state the benefits that members will get.
To boost search engine optimization, include sign-up forms on popular websites like your homepage and blog. If your website shows up in a search for “emergency plumber near me,” for example, a free plumbing checklist might entice visitors to contact you while they’re busy.
2. Determine who will be watching
Segmentation increases engagement and click-through rates by making sure your messages are relevant to certain groups. Joist lets you sort clients by project type or past services, like plumbing, electrical, or general construction. To encourage repeat business, personalize brochures for each category and provide seasonal maintenance tips or discounts to homeowners. Bounce rate and time on site are two user experience and SEO indicators that may be enhanced by sending focused traffic from segmented emails to appropriate website pages.
3. Making Emails More Search Engine Friendly
Including SEO tactics in your email content might be a good idea.
“Home improvement tips” and “contractor deals” are two examples of high-volume, low-competition keywords that could increase click-through rates. “Save 20% on Your Next Plumbing Project with Joist” is an example of an intriguing and slightly keyword-rich phrase.
Sharing relevant resources like case studies, blog posts, and project before-and-after images is a good idea. To boost your site’s traffic and ranking, link the pages that have been optimized for search engines.
With descriptive CTAs like “Book Your Free Estimate” or “Read Our Latest Blog,” you can increase the likelihood that people will click on them. Anchor text that includes keywords (like “plumbing services”).
4. Incorporate SEO into email content again
Transform unread emails into articles for your blog or other digital resources. When you add extra information and keywords to an email that says “How to Prepare Your Home for Winter,” it becomes a blog post. Not only will you save time, but your website will also have fresh, SEO-friendly content. You may improve your website’s organic traffic and visibility in search engines by preserving newsletters on your site.
5. Make constant improvements by using analytics
You can track metrics such as open rates, click-through rates, and conversions using Joist’s analytics or GetResponse, an email marketing solution. Before making any changes to your SEO strategy, sort your emails based on the most popular websites. For instance, if a newsletter on the topic of “energy-efficient home upgrades” shows a high level of interest, create more content for the website that focuses on relevant keywords related to that subject. By using Google Analytics to discover which pages individuals visit, you may enhance underperforming websites.
6.Connect with your company’s Google profile
Your ability to attract local clients is directly correlated to the strength of your Google Business Profile (GBP). To showcase your GBP in emails, encourage consumers to visit your profile and submit reviews. They may also find your contact information there. For searches like “contractors near me,” for example, favorable reviews boost local search results and build credibility.
7. Increase Productivity with Automation
Automation saves time and provides continuous communication. Make use of Joist or HubSpot to set up drip campaigns that will send welcome emails, project updates, and seasonal specials to prospects. Even if your website experiences a surge in traffic, automated emails may help guide prospective customers through the customer journey from discovery to conversion. To keep the SEO advantages, make sure these emails optimize the links and keywords.
Efficient Methods for Promoting Joist via Email
Address each member by name and modify material accordingly to meet their needs. Increased traffic, improved open rates, and targeted email marketing all indirectly contribute to SEO.
Make sure your emails are mobile-friendly since most consumers see them on their phones. Websites with responsive designs have lower bounce rates and better user experiences.
During your most engaging times, like Tuesday through Thursday from 10 AM to 2 PM, send out emails to maximize open rates. A little amount is sufficient to prevent unsubscribes.
Email surveys are a fantastic way to get client feedback. You may use this information to guide your search engine optimization and email campaigns, leading to more engaging content.
Conclusion
The combination of search engine optimisation (SEO) with Joist email marketing creates a synergistic impact that boosts engagement, improves traffic, and turns prospects into loyal customers. Building a targeted email list, audience segmentation, keyword optimisation, and analytics may help you get the most out of your marketing campaigns. SEO ensures better website rankings and more visits, while Joist’s tools make it easy to incorporate CRM and email marketing into your workflow. Quickly utilise these strategies if you want to grow your contracting organisation and succeed in the long run.